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River City Transit Bus

Wave goodbye to the orange, brown and red stripes and say hello to cool blue.

A year after the Community Urban Bus Service was renamed, the bus fleet is getting a makeover. RiverCities Transit buses now will sport a blue-and-gray color scheme and logo. Last week, the Longview City Council awarded a $260,000 contract for the paint job to Pacific Truck Colors of Tualatin, Ore.

The bus system will start rotating its eight 35-foot buses and 18 paratransit mini-buses to the vendor for painting later this month, RiverCities mobility supervisor Brad Windler said Friday. The vinyl decals with the RiverCities logo will be applied in a few weeks by a different vendor as a separate project, which will cost considerably less, he said.

The public can expect to see the repainted buses on the road around the new year, Windler said.

Rebranding CUBS was recommended in the 10-year Transit Enhancement Plan, which the Cowlitz Transit Authority adopted in December 2010. The idea was that CUBS should have a new name and identity that accompany changes to the bus service, such as revised routes, new schedules and new buses.

The improvements are being paid for partly by revenue from the two-tenths of 1 percent sales tax increase voters approved in 2008 to rescue the financially sinking bus system. CUBS total sales tax is now three-tenths of 1 percent, or 3 cents on a $10 purchase.

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