A local radio station has ditched its oldies programming for round-the-clock sports, news and conservative talk radio in an effort to boost its audience.
Beginning Sept. 6, KEDO 1400 AM began broadcasting the nationally syndicated talks of Glenn Beck, Rush Limbaugh, Sean Hannity and Mark Levin on weekdays from 6 a.m. to 6 p.m. in three-hour time slots.
"These guys are the hottest thing in radio right now," said Greg Dourian, Longview and Centralia market manager for Bicoastal Media. "It's the million dollar lineup. ... This is what the masses are listening to."
From 6 p.m. to 6 a.m., the station broadcasts Fox Sports, and Fox News plays at the top of every hour. On weekends, "The Best of Rush Limbaugh" and "The Best of Sean Hannity" are carried from 6 a.m. til noon. The station will feature local programming such as the Chamber of Commerce hour and an arts and entertainment hour on Tuesdays, Wednesdays and Thursdays from 3-4 p.m.
KEDO will continue to air football and basketball games involving Mark Morris and R.A. Long high schools, Cowlitz Black Bears baseball and Seattle Seahawks football games, Dourian said.
Dourain said the station made the switch after "taking the pulse of the community" and determining conservative talk shows and sports fit the local "tone and tenor." Until now, Beck, Limbaugh, Hannity and Levin's programs weren't broadcast from any station between Portland and Seattle, he said.